As one of Apple's most important markets, Apple is using every possible means to adapt to the present circumstances, particularly against Chinese rivals. Recent years saw a decline in the sales of Iphone in China, and IphoneX may change the company's rank.
The price of IphoneX reached a start of $1,300, which is a high price comparing to other android smartphones. This price will target only limited customers as the Shanghai-based
analist Hattie He said, customers who already use Apple devices. On the other hand, Chinese companies envade the U.S markets with developed brands like Huawai, Oppo ...ect.
Now as the price plays an important role in the market sales, Huawei's Mate 10 Pro is strong challenger to IphoneX and still the latest cost almost double the price of the first.
whereas ambitious brands of Oppo, Vivo and Xiaomi are more directed to those of cost-sensitive consumers with a budget of $300 to $500.
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